Who is ADDvantage®

ADDvantage® is the authorized brokerage company for GetMoreOffers.com for the state of Florida and was one of the first companies to offer the concept of “limited service,” enabling for sale by owners to list a home for sale in the MLS without having to use a traditional 6% agent. As the flat fee listing trend started to gain traction in Florida, some agents saw this as an opportunity to make “easy” up-front money. Unfortunately, because they didn’t build software or have the staff and resources to support the administration of the higher volume of listings, many companies got a reputation as being unreliable…because they were. To this day, ADDvantage® remains the only state-wide real estate brokerage to offer consistent, reliable and effective flat fee listing services.

From the beginning of ADDvantage’s® creation in 2005, co-founders, Keith R. Gordon and Erin Knorr vowed to set the bar even higher than what is typically delivered by full service agencies to their flat rate/limited service customers. The owners formed a sister web development software company (GetMoreOffers.com) and hired a dedicated software developer to build a proprietary real estate listing software system and website which is still being improved upon to this day. This system is what enables ADDvantage’s® listing administrators to keep close track on each and every aspect of their customers’listings.

ADDvantage’s® customer service extends to 7 days a week live in-house coverage and we are more responsive than that a seller would encounter if working one on one with a full service 6% agent. We are diligent, dedicated and we truly care about the success of all of our customers.

ADDvantage® stays up-to-date on new technology including digital marketing and social media strategies as well as Internet marketing trends. We know that the success of our customers depends on visibility and our focus is getting the most exposure possible for our homes for sale. We are pioneers in the field of discount real estate and through software development and research, we continue to push the envelope of the industry by raising sellers’ expectations and offering them more tools to help succeed in selling their homes. While some of the public have lost trust in Realtors® due to the perception that commissions are agents’ priority instead of their clients, a great portion of our business is from repeat customers and referrals. This is because ADDvantage® offers a stress-free way for sellers to save money and sell their houses successfully with a flat fee MLS listing, sometimes for no commission at all!

Our flat fee listing customer testimonials speak volumes and support our outstanding reputation for availability, friendliness and professionalism. Through partnerships with other trusted real estate professionals and our Agent Activate® program, sellers desiring a local presence for help with unrepresented buyer showing requests can remain in a limited service arrangement while still enjoying the benefit of staying in control of their listing. ADDvantage® gives FSBO homeowners 100% control over their house listing in the MLS.