Selling a Home? ADDvantage® Real Estate Services is a leading Flat Fee MLS Listing provider.

Some sellers have the misconception that there is only one large MLS system. This is not the case…Most states have dozens of different and separate MLS databases. In Florida there are 47.

ADDvantage® holds more MLS REALTOR® Board Association memberships than any other Florida flat fee MLS company. We are members of the following Florida MLS REALTOR® Associations:

Bay County MLS also known as Panama City MLS reaches all REALTORS® in Bay County. By owner MLS saves money because owners offer only buyer's agent a commission. If you sell your home yourself, there are no commissions paid. Listing flat fee in the MLS by owner is the perfect answer to reaching all the REALTORS® in Panama City without giving up your “FSBO” rights.

ADDvantage® lists homes, condos, townhomes and vacant land in Citrus MLS which serves all Dixie, Gilchrist, and Levy Counties. It is simple to list your Citrus County property in the MLS so REALTORS® can help you sell it. List by owner in the MLS today and by tomorrow, all the REALTORS® in Citrus, Levy, Gilchrist and Dixie County will see your MLS listing. Within a day of being listed with ADDvantage®, your property will be in,, Zillow, and many more FSBO websites. And the best feature of listing flat fee in the MLS is there are no commissions if you sell “by owner”. Flat Fee MLS Florida is better at ADDvantage® because we answer our phone live 7 days a week. This high level of customer service results in more buyer leads and REALTOR® showings.

Daytona Beach MLS serves all East Volusia County and is home to ADDvantage®'s co-owner, Erin Knorr. ADDvantage® offers the highest level of customer support for our beachside customers. Manage your listing instantly online and our listing administrators will be available to help you with any questions along the way. We over deliver on service and that’s why we have hundreds of rave reviews from our flat fee sellers.

Emerald Coast MLS (ECAR) serves all REALTORS® in Okaloosa and Walton Counties. ADDvantage® offers Walton and Okaloosa County residents superior service with our “every day of the week” live, friendly professional customer support…including Saturday and Sunday. ADDvantage® is chosen 2 to 1 over similar services in the Emerald Coast to deliver a reliable MLS listing.

Englewood MLS serves South Sarasota County and is one of Florida's most exclusive places to live. But, when it time to sell by owner, Englewood and Sarasota home owners choose the ADDvantage® brand of flat fee MLS because we are the most reliable. In some cases, ADDvantage® charges a bit more for a MLS listing than other less reputable flat fee listing companies but the service that the by owner receives far outweighs the extra cost. Most flat fee MLS Florida websites advertise the message that all calls go directly to the seller. This statement is false. Phone support is critical when selling a Sarasota or Englewood property in the MLS. ADDvantage® answers our phone 7 days a week…guaranteed. All calls are transcribed into an email and sent in real time to the seller.

Flagler MLS serves all Flagler County REALTOR® and by owners MLS sellers that list through ADDvantage®. is where buyers search for properties anywhere in the United States. To get listed in both, you need a REALTOR®. Listing flat fee in the MLS with a licensed REALTOR®, such as ADDvantage®, does the same thing as a full-service REALTOR® would do but can saves up to 6% in commission. Listing “flat fee” means the seller retains the right to sell “by owner” and pay no commission. If a REALTOR® sees the listing in the MLS and successfully sells the property, the by owner seller pays only a “buyer's agent” commission of 2% or 3%. But, like any service, choosing the right company is an important decision. ADDvantage® is chosen 2 to 1 over any other similar services in Florida because our reputation and extended hours of phone support yields better results.

ADDvantage® holds MLS board membership in the Realtor Association of Indian River County which serves REALTORS® throughout Brevard, St. Lucie and Indian River Counties. For Sale By Owners can get their Vero Beach home in the MLS and be our legendary customer service.

ADDvantage® has enormous respect for Gainesville and Alachua County as our 2 key executives at ADDvantage® are University of Florida graduates. It seems ADDvantage® has an edge in Gainesville because Gator County prefers a MLS listing with no gimmicks and one that offers excellent service. ADDvantage® is the only flat fee MLS service in Gainesville that 7 days a week buyer lead forwarding, REALTOR® showing instruction assistance and customer support.

Greater Tampa Association of REALTORS® (GTAR) services all REALTORS® in Hillsborough County, Florida via My Florida Regional MLS system. Tampa residents prefer listing their homes with ADDvantage® over similar offers on the web because we are offer a genuine flat fee MLS service, we are local and provide Buccaneers the most reliable flat fee MLS listing experience of any Florida company. With over 30,000 REALTORS® in Tampa, St. Pete and Clearwater, telling these REALTORS® to “call the seller directly” as it states in the MLS under “Realtor Remarks” ensures showings can be booked with ease. REALTORS® call the number in the MLS they see first and that often is the listing broker. ADDvantage® knows this and as a standard practice since 2005 and while your number will be in the agent remarks, often REALTORS® will still call us as the listing real estate agency. Rest assured that we are here to forward our fellow Tampa Bay agents your way and assist them with showing instructions so you never miss a showing opportunity.

Hernando County MLS covers areas near Brooksville, Spring Hill and Weeki Wachee. We offer all of our flat fee MLS plans to Hernando County residents. By owners trust the ADDvantage® brand because we do a better job with the details making sure all in Hernando County home sellers get the exposure they need. All REALTORS® who contact ADDvantage® for help receive prompt showing instructions when they call us. Originally created inHernando’s neighboring county, Pasco, ADDvantage® set out to help sellers save money by listing flat fee in the MLS. Our reputation has grown over the years because we deliver as promised and help sellers net more money by saving on the listing side of the agent commission.

Manatee Association of REALTORS® has joined the My-Florida Regional MLS expanded network. This new alliance combines the MLS boards of Venice, Bradenton, Sarasota, Tampa, St. Petersburg and Orlando into one system. This MLS alliance adds value to the by owner MLS seller because it expands the reach to many more REALTORS® that may be working with buyer from other Florida counties such as Lake, Seminole, Orange, Osceola, West Volusia, Polk, Hillsborough, Pinellas and Sarasota. ADDvantage® offers by owner MLS sellers in Bradenton FSBO marketing in both domestic and International websites. Sellers wishing to list their home in Holmes Beach, Anna Maria, Ellenton, Palmetto and Longboat key can also list for a flat fee in the MLS and save money without sacrificing service and reliability.

Marco Island MLS is a smaller exclusive system that covers a small area off the Southwest coast of Florida near Naples. Many Collier and Lee County sellers think that being in the Southwest Florida MLS will suffice but this does not get you the proper coverage since many Marco Island area Realtors ONLY participate in the smaller database. ADDvantage® guarantees to place your home in the correct local MLS for your house and does belong to the Marco Island MLS system.

Marathon, Middle Keys, and Lower Keys (Key West) MLS serves all Monroe County. There are 3 MLS REALTOR® Associations in the Florida Keys that all shares data with one another. Key West, Middle Keys and Marathon all cooperate with each other. By owners in the Florida Keys benefit from this MLS data share as it creates an effective approach to selling FSBO. By owners offer only the buyer's agent a commission which save 3% over a traditional 6% MLS listing and, if the seller is successful selling “by-owner,” then there is no commission paid. Fishing in the Florida Keys for buyers is our specialty at ADDvantage®. We understand the Florida market and what it takes to market homes by owner MLS in Marathon, Key West, and The Middle Keys. ADDvantage® lists homes in the MLS for many Conch's and we are recognized as the number one choice for flat fee MLS in the Florida Keys.

Martin MLS serves all Martin and St. Lucie County REALTORS®. By owner MLS sellers gain access to the Martin County MLS through ADDvantage®, a flat fee MLS Florida listing service that is reliable and helps sellers net more on the sale of their home. Through technology and innovation, sellers can enter their property details 100% online. No paperwork and easy access to make price changes, edit photos and listing data means less time wasted for our customers. Sellers love our service because we provide same day turnaround on edits almost every day of the week.

Melbourne Brevard MLS serves all REALTORS® in that area. ADDvantage® has MLS member to Melbourne-Brevard MLS and offers 3 flat fee MLS listing plans to help by owners reach these local REALTORS®. ADDvantage® will also list your property on FSBO websites such as,, and many more. Flat fee MLS listings provides the by owner seller direct access to the MLS which allows sellers to offer only buyer agents a commission thus saving ½ the commission as compared with a full-service REALTOR®. One of the best features of listing by owner MLS is that a seller can sell themselves and pay no commission at all. ADDvantage® supports the selling process with professional yard signs, free advice on pricing, CMA and proactive flat fee MLS Florida listing plans that do more than just get a listing in Melbourne or Brevard MLS.

My Florida Regional MLS now includes the counties of Lake, Seminole, Orange, Osceola, West Volusia, Polk, Hillsborough, Pinellas, Manatee and Sarasota. REALTORS® that work in any of these counties will now be able to “search” a by owner MLS listing. This is big news for FSBO selling in Florida flat fee in the MLS. It is all about marketing when it comes to selling real estate and My-Florida Regional MLS gives by owners more REALTORS® exposure than any other Florida MLS system. Mickey Mouse will attest that Orlando area sellers choose ADDvantage® to trust with the sale of their homes.

New Smyrna Beach MLS covers the area on the East coast of Florida just South of Daytona Beach and includes Edgewater and the area of Ponce Inlet. It is important that if you are listing a home in the MLS in New Smyrna Beach that you are listed in this particular system since it is a smaller and relatively exclusive area and the likelihood of REALTORS® in surrounding area boards also belonging to New Smyrna MLS are not as great since every membership costs more for them. ADDvantage® Real Estate Services always promises to list your house in the correct database. When you are signing up online, the system will let you choose the MLS or if you are not certain, simply choose “Let Broker Pick For Me” and we will see to it that your home goes in the right Multiple Listing Service. In some areas, there be overlap or you may be located right on the border of 2 different MLS systems. Some sellers will opt to be listed in both to gain exposure and for a small additional fee, you can add another system directly from your dashboard on the platform.

Northeast Florida Regional MLS (NEFAR) includes the counties of Duval, Clay, Putnam and St. Johns. NEFAR is one of Florida's most professionally run REALTOR® Associations. Jacksonville MLS by owners have been listing flat fee in the MLS with ADDvantage® since 2005. ADDvantage® offers inexpensive flat fee MLS plans, each designed to give the Jacksonville by owner MLS more flexibility and control while saving thousands in real estate commissions. When listing flat rate with ADDvantage®, sellers receive all buyer leads from REALTOR® and other FSBO sites and receive live phone support, 7 days a week.

Ocala Marion MLS supports real estate agents throughout Marion County. ADDvantage® holds MLS membership in Ocala Marion and we offer flat fee listing options that will suit your specific needs to list your Silver Springs, Dunnellon or Ocala home for sale. We have developed listing and marketing tools geared to help our sellers get more offers and with the possibility of paying zero commission by finding an unrepresented buyer who does not have an agent.

Pensacola MLS supports the Florida Panhandle area of Escambia County which is the westernmost county in the state of FL. Here, ADDvantage® offers the same great low cost MLS listing programs to list a house, vacant land or rental in Pensacola, Riverview and surrounding Escambia County cities.

Pasco & Pinellas County (My Florida Regional MLS) is the birthplace of ADDvantage® Real Estate Services. ADDvantage® was formed originally in Pasco County but as it grew and expanded, relocated its corporate office to Pinellas County). Co-founder and Managing Broker, Keith R. Gordon was born and raised in St. Petersburg, Florida which is located in Pinellas County. Via MFR, this board shares the same database as Tampa Bay. ADDvantage® belongs to West Pasco Board of REALTORS®, Greater Tampa Association of REALTORS® and Mid-Florida Regional MLS. We have the Greater Tampa Bay covered from the Gulf of Mexico to Tampa Bay. ADDvantage® has hundreds of by owner MLS listings in Tampa, St. Pete, Clearwater, Holiday, New Port Richey, Port Richey, Trinity, Tarpon Springs and Palm Harbor. By owners in Tampa Bay trust the ADDvantage® brand of MLS listing 2 to 1 over similar services.

Punta Gorda, North Port, and Charlotte MLS enjoy the old Florida charm and the great flat rates that ADDvantage® provides.

Southeast Florida Regional MLS reaches all Greater Miami-Dade & Broward County as well as the Fort Lauderdale area. Miami is where Keith R. Gordon began offering flat fee MLS listings in 2000. At that time, the concept of listing in the MLS for a flat fee as opposed to hiring a full-service realtor was just beginning to surface. When Keith R. Gordon partnered with Erin Knorr, they had the vision to make this service available to all Florida sellers, not just Miami sellers and ADDvantage® was born. Now, we have grown to offer by owner MLS in all counties in Florida.

St. Augustine & St. Johns MLS covers all REALTORS® in St. Augustine & St. Johns Counties.

Tallahassee MLS reaches all Leon County REALTORS®. ADDvantage® holds MLS membership at the Tallahassee Board of REALTORS® for all those Noles that prefer the saving of listing by owner MLS.

Venice MLS is now a part of the My-Florida Regional MLS system. Venice residents have been listing their properties for sale by owner through ADDvantage® since 2005.